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How do I write a text-to-video prompt in Powtoon Imagine?

Use this guide to write clearer text-to-video prompts in Powtoon Imagine, refine prompt details, and understand key prompt limits.

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Suggested labels

  • ai-video
  • reference

Content tags

  • feature/ai-video
  • form/reference
  • journey/create
  • rewrite/ready

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Review notes

  • Rewritten title into a task/question format for search and retrieval.
  • Kept related articles as plain titles because no article URLs were provided.
  • Source mentions Veo 2, Veo 3, and Prompt Director but does not fully define availability or plan limits; limits section stays conservative.
  • Preserved the source guidance that image-to-video uses the image as the first frame.
  • Source content was repetitive and partially unstructured; consolidated into scannable reference sections.

Summary

Use text-to-video prompts in Powtoon Imagine to describe the video you want to generate. Clear prompts help guide subject, setting, action, style, camera motion, composition, ambiance, audio, and negative constraints.

Details

  • Start with the core subject and action you want in the video.
  • Add context to describe where the scene takes place.
  • Use style keywords to steer the look and feel.
  • Optionally include camera motion and composition details.
  • Add ambiance details such as color, lighting, or mood.
  • In Veo 3 prompts, you can also describe audio.
  • If you want to generate video from an image, create the image first in Text-to-Image, then use it as the first frame in Powtoon Studio.

Prompt elements

Use these prompt parts when you need more control over the output:

  • Subject: The person, object, animal, or scene you want in the video.
  • Context: The background or setting for the subject.
  • Action: What the subject is doing.
  • Style: The visual style, such as film noir, cartoon, surreal, vintage, or futuristic.
  • Camera motion: Optional camera movement, such as aerial view, tracking shot, or POV shot.
  • Composition: How the shot is framed, such as wide shot or close-up.
  • Ambiance: Lighting, color, or mood.
  • Audio: Sound effects, music, or speech for Veo 3.

Using a reference image

  1. Create an image in Text-to-Image.
  2. Open Powtoon Studio and use that image as the reference for video generation.
  3. Treat the image as the first frame of the video, not as a general style reference.
  4. If the image has multiple people or subjects, name the subject that should act or speak.

Negative prompts

Use negative prompts to describe what you do not want in the video.

  • Avoid instructive wording such as “no” or “don’t.”
  • Describe the unwanted element directly instead.
  • Example: use wall, frame rather than no walls.

Aspect ratios

  • 16:9: Widescreen format. Use this when you want a landscape layout or more background in the frame.
  • 9:16: Portrait format. Use this for tall subjects or short-form video layouts.

Limits

  • The article notes that audio is supported with Veo 3.
  • When using image-to-video, the input image becomes the first frame of the generated video.
  • Negative prompts should describe what to avoid, rather than using “no” or “don’t.”
  • This article does not state every model, plan, or credit requirement for text-to-video generation.

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